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When a keen bike racer from the Bel Paese arrived in America and found a demand for quality cycling apparel, the idea for Giordana Cycling was born.

After years of distributing the biggest names from Italy and also developing clothing, he put a name to his apparel line, Giordana, after his daughter. As the brand has grown, we’ve kept our ties to the homeland and our mission remains the same – to take the best and find a way to make it better.

Born in America, made in Italy.